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The creator

Michelle
Phan.

Beauty creator first, storyteller always. Kiss and Makeup is what happens when both loves finally meet.

Reflection
Michelle Phan holding a hand mirror Michelle Phan · creator

People have always known me as a beauty creator, but my first love was storytelling.

Before the internet, I drew characters and entire worlds for my little sister. Later, I traded paper for makeup, teaching millions of people how to draw their first cat eye and discover new facets of themselves.

Kiss and Makeup brings those worlds together: a love letter to my younger self, an ode to the romance, music, and adventure of ’90s animation, and a new way for me to tell stories on TikTok.

A love letter to my younger self.

The story